gump·tion –
pronounced [guhmp-shuh n] –noun Informal.
1. initiative; aggressiveness; resourcefulness
2. courage; spunk; guts:
3. common sense; shrewdness.
Gumption… it’s an odd word, but the cornerstone of our philosophy, and we believe at the very core of what it means to be an outdoor enthusiast.
As athletes and adventurers, we have always believed in pushing ourselves, and our gear to the limits. Good gear helps you enjoy the outdoor experience; great gear lets your outdoor soul thrive. Unfortunately, the reality of the modern life is that consumers do not always have the opportunity to test their gear before making a purchase. That’s why we created Gumption Gear Review, to share the insight and knowledge from a team of experts, ensuring consumers have detailed information about the latest outdoor and adventure lifestyle products before spending their hard earned money.
Every product that comes through our doors is put through a set of real world field tests where we study, scrutinize and evaluate how it performs. Then we do it all again, to push the limits and capabilities of the product. Why? Because we know that whether its trekking through the backcountry, competing in a triathlon, or simply relaxing at the beach, people deserve to know that their gear won’t let them down no matter what the environment or circumstance.
That is one of the reasons that since our founding in 2010, we have expanded our team of experts thereby giving us a depth of experience, expertise and field knowledge that few others can rival. More than just ‘testers’ our team is comprised of self admitted gear fanatics, passionate about helping people find the right product for the right situation.
For Brands and Manufacturers
Since 2010, Gumption Gear Review has worked within the outdoor industry, primarily with premium performance and lifestyle brands. Over that time we have maintained a position of high quality, high touch, and specialized work within the industry .
Research shows that online product reviews drive general brand awareness and sales. Our experience, knowledge and unique approach make us an effective channel for product news, reviews and product launches. We know that you have a lot of options available when it comes to reviewing your products. Just as you have high expectations for the performance level of your products, our readers have high expectations for our reviews. As such, we are committed to meeting and exceeding those expectations. It’s this commitment that has made us one of the outdoor industry’s leading gear review sites.
We don’t believe that anyone can honestly come to understand a product in a mere two week window. As such, we plan on a period of 5-8 weeks for our field team to make their final report to ensure that they have the time and hands on experience with the product in the field know and understand the product.
This is our passion. Our athletes and outdoor enthusiasts are dedicated to providing quality and honest reviews. That being said, we are always interested in reviewing the latest outdoor and adventure lifestyle products and sharing what we learn with our fellow outdoor enthusiasts.
If your product has the gumption to thrive and you’d like us to check it out, drop us a line.
Digital Content Strategies
The media landscape is changing rapidly as digital platforms become increasingly valuable and visible. Digital Marketing is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.
As such we are proud to be one of the leading gear review websites when it comes to social media and digital content marketing. Beyond providing engaging product reviews, our team is focussed on creating compelling, audience-driven content for a variety of social media platforms, including Facebook, Twitter, and Instagram. Our proven experience within the digital media and social media realms leaves us well positioned to help further extend the reach of the brands with whom we partner.