In its core, the Outdoor Retailer Winter Market is a business trade show. Over the course of several days, manufacturers display products inside Salt Lake City’s Salt Palace Convention Center to buyers for retail stores who must decide what to stock on their shelves. However, the products alone do not compose the entirety of the Outdoor Retailer experience. In fact, the products are merely a small segment of the Outdoor Retailer experience. What truly makes this trade show special are the people and storylines behind the brands that influence the products that consumers will soon see on retail shelves.
Outdoor Retailer Winter Market 2014: ‘Best in Show’ Awards
The Outdoor Retailer Winter Market, known affectionately as Winter OR, is the outdoor industry’s largest trade show. Twice a year retailers, distributors and members of the media gather in Salt Lake City to check out the brands, gear and emerging industry trends for the year ahead. Our team spent four days scouring the show room floor seeking out the best gear for the year ahead. Following is our list of the very best gear from Winter OR 2014.