A cloud is made of billows upon billows that look like clouds. As you come closer to a cloud you don’t get something smooth, but irregularities at a smaller scale – Benoit Mandelbrot
Not to be outdone by nature’s transformation of water vapor into billowing clouds of majesty, On has built a line of running shoes that includes an innovative “active sole” that echoes mother nature’s creativity and her no-nonsense utilitarian design.
With the addition of the Cloudracer, On is aiming to rain on the parade of racing shoes everywhere.
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